Keep up your output. Do not write one story, send it out, and then
wait patiently for its return, or for the editor's check. Plan a new
story, write it, and send it out. Then plan another and follow the
same course. Photoplay marketing is a business, and a business man is
usually "on the job" six days a week.
It is best not to write a letter to the editor, to accompany your
script, unless there is a very special reason for so doing. Nor should
the writer rush a letter of inquiry off in case he does not hear from
the editor within a week or two after submitting his story. Delay may
be a hopeful sign. If you hear nothing in two months it is time enough
to write--briefly and courteously. Nearly all companies, however, will
report well within that period.
It is utterly impossible in a work of this nature to include a list of
the requirements of every photoplay editor. The policy of the
manufacturers is always subject to change. Their requirements are
governed by the number of scripts of each kind they have on hand, the
disposal of their field-companies, the season of the year, the ability
of their directors to turn out the various kinds of pictures, and also
by individual preferences.
The way to keep posted on the current needs of the various companies
is to study on the screen the pictures of the different producing
firms; to read in the trade-journals the synopses of all the releases
that you do not have the opportunity of witnessing; and to keep in
touch with the announcements made by the manufacturers themselves in
the weekly and monthly journals mentioned in Chapter XIV.
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