Sargent remarks
in one of his criticisms. "Reach your readers' hearts and brains,"
says Arthur S. Hoffmann, editor of _Adventure_, in _The Magazine
Maker_. And then, after citing the dictum of Wilkie Collins, he adds:
"Make 'em hate, like, sympathize, think. Give them human nature, not
merely names of characters."
When all is said, you can hope to reach the minds of the masses only
by first reaching their hearts.
_2. Writing for All Classes_
Notwithstanding the great advances in the art of moving-picture
production during the last few years, and the corresponding
improvement in the film-stories shown, the great mass of photoplay
patrons are still, as they always were, of the middle class. Better
pictures have gradually drawn into the picture theatres a more highly
educated type of patron, but very few exhibitors would stay in
business if the middle-class spectators were to discontinue their
attendance. The average working man can take his little family to the
picture theatre, say once a week, for fifty cents, whereas it would
cost him about that sum for one poor seat in a first-class regular
theatre. Hence the immense popularity of the picture theatre, and
hence too the necessity for effort on the part of the theatre manager
to please _all_ his patrons.
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