You cannot be too well posted on what is going
on in the photoplay business-world. Your selling-average will be
higher as a result. The editor knows what is old and what is new, and
so must you, though doubtless not so perfectly. Every editor's office
is stocked with books, reference works, magazines, trade publications,
and files of newspaper clippings. These all contain something of
practical value in working up the bare ideas bought from contributors
or in writing his own story--for editors as well as producers often
write photoplays.
You can hardly go too far in making a study of the various
motion-picture trade journals, because, quite apart from the material
furnished by the different studio publicity departments--which
material, for a certain week, may be practically the same in all the
publicity mediums--each periodical may be depended upon to have at
frequent intervals if not in every issue some good special article
that will either help to instruct the writer or furnish a "tip" as to
the immediate needs of a certain company. While we make special
mention of _The Moving Picture World_ because of the fact that it has
had Mr. Sargent's department as a regular feature for over eight
years, we also recommend the student to keep regularly in touch with
what is published in the _Motion Picture News_ (New York), the _New
York Dramatic Mirror_, _Motography_ (Chicago), and--for the sake of
their critical reviews--any other trade periodicals he may be able to
procure.
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