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"Writing the Photoplay"


Therefore, use the leader, or any other insert--_discreetly_.
We have repeatedly advised the would-be photoplaywright to study the
pictures as he sees them on the screen, and to gain therefrom a
knowledge of what is required by the manufacturers. At this point,
however, we would warn writers _not_ to copy the example of certain
companies whose pictures are nearly always overloaded with sub-titles
which appear to have been introduced for no other reason than to
afford the sub-title editor an opportunity to do some clever writing.
Many critics have asserted--not entirely without cause--that the type
of photoplay comedy-dramas originated by Douglas Fairbanks are less
than one-half action, the rest being merely clever but often
unessential sub-titling. While this criticism is rather severe, it
cannot be denied that certain stories of the kind mentioned,
featuring this star and others, have been far too dependent for their
appeal to the spectator upon the humorous, epigrammatic sayings of the
characters. True, it is usually after leaving the theatre, and
reviewing the picture in retrospect, that the spectator realizes
that the accent has been too definitely on the sub-titling and
not enough upon the action, but when he does realize it, he feels
disappointed--and watches the next release featuring the same star to
see if it will be repeated.


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