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"Writing the Photoplay"


This opened the eyes of some of the manufacturers to the wisdom of
giving on the films the names of the players as well as the names of
the characters represented by them, and the Edison studio, of which
Mr. Horace G. Plimpton was then manager, was one of the first American
concerns to give the cast of characters in connection with the
pictured story. Leaving aside the wishes of the public, it was an
injustice to the players not to have included the casts sooner, just
as the names of actors and actresses are given in a "legitimate"
theatre program.
Following the first showing of the casts on the films, different
manufacturers began to see the wisdom, as well as the additional
artistic effect, of showing the name of the author of the photoplay,
and this practice has gradually grown until, today, it is very seldom
that the name of the writer is omitted. There are patrons who feel
that, at the present time, the preliminary announcements on most
films, especially "features," are rather overdone, inasmuch as they
usually give the names of the author of the story, the writer of the
scenario, or continuity, the director, the cameraman, the "art title"
maker, and the supervising producer. However, most writers and actors
feel that the manufacturers are quite welcome to go as far as they
like in this direction, so long as they continue to give the credit
due to those who write and enact the story.


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