Again, such a unique and
thoroughly distinctive title as Gouverneur Morris's "It" has been used
for a very different type of short-story by another writer.
Occasionally, we will admit, this happens by the merest
chance--although not when a certain motion picture concern puts out a
picture showing life in an American factory town and bearing Kipling's
well-known title "The Light That Failed." Your literary conscience
must dictate what you should do--willing as we are to admit that there
is, very frequently, a great temptation to use the title already
employed by another writer because of its extreme appropriateness to
your own story.
It may be said that most photoplay producing companies are led to use
unoriginal titles because of the poor and inappropriate titles given
the stories sent in to them by the authors themselves. Your duty,
then, is to help to keep the producing company from "going wrong" in
this respect by supplying them with the very best and most original
title you can devise for every story of yours which you are fortunate
enough to sell.
_4. Where to Look for Titles_
Good titles are everywhere--if you know how to find them. The Bible,
Shakespeare, all the poets, books and plays that you read, newspapers,
even advertisements on billboards and in street cars, all contain
either suggestions for titles or complete titles, waiting only to be
picked out and used.
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